We had a great buying experience with Jason Capley. It was worth the drive from Florida to do business with Tuscaloosa Toyota. Great communication. No pressure. Good pricing. Easy process.

A Mixed Experience: Great People, Disappointing Value I spent considerable time working with Tuscaloosa Toyota while shopping for a new vehicle, and I want to share my experience for others navigating this market. The Bright Spot: Stormy First, I must commend Stormy for her exceptional dedication. She was consistently kind, impressively knowledgeable, and demonstrated genuine commitment to her customers. She made it clear she was willing to come in on her days off to assist me if needed, and when I learned she works on salary rather than commission, her willingness to go above and beyond spoke volumes about her character. Stormy is exactly the kind of professional you want guiding you through a major purchase. The Reality of the Numbers Where this dealership fell short was in their willingness to compete on price. We explored both the Toyota Crown and the 2026 RAV4. While they did offer a modest discount on the Crown, it was the smallest reduction of the five Toyota dealerships I was actively working with. When I shifted focus to the RAV4—a vehicle in high demand due to the redesign and ongoing Toyota shortages—they wouldn't move a penny on the price. Their position was firm: RAV4s are selling well (many are pre-sold), so no discount was available. The Problem with "Relationships" Dealerships often talk about relationships and customer loyalty, but those words need backing. Offering a moderate discount on slower-moving inventory like the Crown, then refusing any flexibility on the RAV4, sends a clear message: you're not building a relationship; you're maximizing margin on popular vehicles. I ultimately purchased my 2026 RAV4 from Toyota of Montgomery, who not only offered significantly larger discounts on both the Crown and RAV4, but also beat my already-low credit union interest rate. A Word of Caution I was also disappointed that sales management resorted to disparaging other dealerships to keep my business rather than simply offering competitive pricing. Consumers should know: dealerships generate substantial revenue from their service departments. They're not just selling you a car—they're investing in your return for maintenance and repairs. That means there is room to negotiate, regardless of what you're told. My Advice Shop around. I visited five dealerships, and the difference in offers was thousands of dollars. If securing fair value matters to you as much as "relationships," push for the deal you deserve. If they won't move, take your business somewhere that will. Stormy deserves five stars. The dealership's pricing philosophy and tactics? That's why they didn't earn my sale.

Great service from Michael! Professional, courteous, and informative.

Drew sold my first new car since being 16 years old! The process was so easy and he made sure I understood everything and answered any questions I had. It was such a painless experience! I’m so thankful!

Aniya was amazing! The entire staff were amazing and made me feel like a valued customer.

Our Sales person Robyn was extremely helpful and consoling when trading my truck. When it was all over I can honestly say my wife and I made a new friend!

Robyn was an amazing sales lady! Very personable and knowledgeable about all aspects, loved working and visiting with her! 10 out of 10 highly recommend!

Drew was great to work with, I would highly recommend him

Glad I made the call. Drew McCook made everything so easy. He let me know they had the type of vehicle I was looking for coming in a few days when everyone else was saying it would be weeks before they could get one. If your looking for a new Toyota, give Drew a call.

Robyn H. was our sales woman and was absolutely the best car sales person we ever encountered. When we didn't believe it was possible Robyn believe and we were approved!!! We are so happy!!! Thank you Ms Robyn

The best car buying experience ever! They made everything easy and quick! Savannah Hicks is the best!

Buying a car can be such s difficult experience but Bill made it so pursuant l pleasant and easy! I got what I wanted i love my trailblazer and this was actually my second interaction with Bill and Tuscaloosa Toyota. Both visits went really well were pleasant and I would definitely return and send my friends! Thank you!

Brian was awesome. No hassle experience. He took are of us and made the whole experience easy. Thanks Brian!!!

This was my first time purchasing a vehicle on my own, and Aniya made the entire process so easy and stress-free. She was approachable, patient, and completely transparent, along with John, and genuinely wanted me to get the best deal possible without trying to upsell me or add unnecessary things. What stood out most was that Aniya truly cared about my experience and even checked in after the purchase two different times to make sure everything was going well. She doesn’t treat customers like a paycheck and forget about them once they leave the lot. You can tell she genuinely cares about her customers and wants them to be happy with their purchase.

Great, loved the experienced. Robyn was excellent!